Link building is an essential part of the success of any website. Link building is the process of getting links from other sites to your site. Search Engines give more importance to websites that have quality inbound links and therefore rank those sites higher in their Search Engine Result Pages (SERPS).

Getting inbound links (links from other websites) not just helps you in achieving top rankings but also increases your site traffic and popularity, relevance, and authority.

My Link Building Strategies

I use several tactics to get links. Outreach is where I spend time and effort contacting relevant niche websites and asking them nicely for a link. I use several tactics and word my emails well to get a response.  This takes time and patience but the links are some of the best you can get.  While looking at possible websites I also check for broken links and then contact the website owner and tell them about their broken link and recommend my link as a replacement. This is known as broken link building.

Link bait is another great way to get links.   If you have a product or service, offering it to relevant people in exchange for a write-up or review can work quite well. If you can’t give away a service or product you can use the content as link bait.  Create some quality content and share it like crazy on social medial sites and blogging networks.

Another thing I do is check competitor backlinks and try to replicate them on the site I am link-building for.   I often look for opportunities for getting a backlink from Wikipedia.

I also try to suggest ways of making your site completely original and offering something your competitors don’t.  Great content is always link-worthy. Guest blogging can be effective if you target quality sites and offer great content.

What is PageRank?

PageRank is the measure of importance Google assigns to a Web page on a scale of 1 to 10.

Google’s founders, Sergey Brin and Larry Page formulated a Search Engine algorithm that shifted the ranking weight to off-page factors such as inbound links. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your webpage.

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