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SEO Freelance Services

Increase your web presence, bring visitors to your site and boost online business

Hi, my name is Carolyn Clayton, I have been an SEO freelancer since 2009.  Are you looking to increase natural free traffic to your website? Do you want your website to come up on the front page of Google for several keywords or phrases? Do you want the increase your web presence, bring visitors to your site and boost your online business? Sick of paying those expensive Pay-Per-Click bills? Search Engine Optimisation (SEO) is the process of increasing the viability of your website to search engines for relevant keywords and phrases. Successful SEO improves the quality and volume of traffic to a website due to higher placement in Search Engines Result Pages (SERPS).

SEO is the only way to get lasting organic or natural search engine results

The benefits of being on the front page of Google are huge. 93% of internet users don’t look further than the first two pages of search engine results. Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information, or solution.

No Search Engine Marketing campaign (SEM) campaign is complete without SEO. Since the purpose of SEO is to make the site better for both search engines and users many people find it will suffice on its own. Even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site.

So how is it done? Click here to see how to rank high on Google

SEO is the engine of any website, without SEO your website will not be found in search engines. Having a website designed and built without SEO is like buying a car without an engine. It might look nice and pretty but it won’t go anywhere.

Carolyn Clayton - SEO FreelancerAbout Me

I have worked in SEO since graduating from Wolverhampton University in 2006. I am not running an agency, it is just me, I am a freelancer so I do all the work myself.  I work ethically and follow google’s guidelines.  However, I only take on sites I find interesting as I have long-standing clients that I have had from day one.   I am also a ceramic sculpture artist developing my art at which I do some of the time.

If you are looking for affordable SEO freelance services or looking to have an SEO/mobile-friendly WordPress website built get in touch. I also host websites and can offer basic webmaster services and work for charities for free. I am based in Telford, Shropshire, but can travel anywhere. For free advice call 01952 401849.


"Carolyn at Ethical SEO was a great 'find' for me and my business. She has really helped us with the business and has managed to get our site to rank high for many of our competitive keywords. I would seriously recommend her. Lewis Swan –      ,
I’m just writing to let you know that we are very happy working ‘with’ you on our SEO requirements. Note I say ‘with’, because it’s a team effort, you can’t think for us on everything and your open and honest communication and pointers help us learn and improve, for the benefit of all of us. We appreciate your thorough, caring and ethical approach to increasing our website traffic, and we’re pleased with the results. What you offer is different, and value for money. Instead of offering tasks in isolation, link building being a prime example, you provide us with a comprehensive service looking at all aspects of our website’s integrity. To put it honestly Carolyn, you’re our breath of fresh air. Benita Clark –,
"After trying many SEO companies we finally found one that did what they promised. From being on page 10 they took us mid way on page 1 in the time they estimated. They were resourceful and flexible to our needs, we will definitely use them again. Daniel Simmons –  ,
Three months after engaging Ethical SEO, we were approached by Bloomberg TV for an interview with Maryam Nemazee on "The Pulse". Being on the first page of Google for our keywords has given us the opportunity to punch above our weight.   Anne-Laure McLeman –  ,
"I'd heard many horror stories about SEO agencies, about how much they charge and how little they've achieved. So I approached looking for an SEO expert with some trepidation and approached over 10 companies and freelancers. Carolyn stood out immediately as someone who knew what she was talking about – her approach is straightforward and down to earth and she is actually interested in the end result of her work – ie sales. She under promises and over delivers, and the flexibility of her charging an hourly rate has been a godsend for a small business. We've been working together now for 3 months and she's managed to get my site from nowhere onto the first page of Google with our three main keywords. I'm looking forward to seeing similar results as she starts weaving her magic on other important keywords. I would wholeheartedly recommend her." First year sales were up 20% on the previous year, and at the end of the second year sales were up 45%. Sue Aitken –,
"Carolyn Clayton offers a fantastic SEO service, and I have come to respect her honesty, judgement and experience. It's important to trust her, and delegate the job to her, however the process does require patience. We are in probably one of the most heavily searched sectors in the world, and yet Carolyn has quickly got us onto page one Google, for two ferociously competitive key words. I cannot recommend her talents highly enough!" Patrick Arundell –  ,